Tag: Marketing

2021-12-24

The Future of Marketing: Four Technologies to Improve Your StrategyThe Future of Marketing: Four Technologies to Improve Your Strategy

Marion Hawn 0 Comment

The marketing world is changing. It’s become more complex, more cluttered with noise, and it’s moving at a faster pace than ever before. To stay on top of your game, you’ve got to keep up with the latest innovations in technology that are shaping the future of marketing. The most popular one today is the fractional content. Fractional content is the new content strategy that many people are using. Below are other technologies that can improve your marketing.

Artificial Intelligence

While AI technology has been around for decades, recent advancements have made this tech indispensable to any good marketing strategy. With artificial intelligence software such as chatbots available across all channels – from social media apps like Facebook Messenger to email newsletters to websites.

Marketers can now automate a significant amount of their communication with prospects and customers. This frees up time to focus on what’s really important: building relationships that will help your business grow.

Influencer Marketing

In the past, marketers looking to reach a large audience would have turned to traditional advertising techniques such as television commercials or print ads. Today, they’re increasingly turning to influencer marketing strategies that use social media personalities and celebrities with massive online followings who can help promote their brand message through organic posts on Instagram, Snapchat, Twitter, and more.

Augmented Reality

While virtual reality immerses users in a digital world that doesn’t exist, augmented reality adds real-world elements into your online experience. Augmented reality apps like Snapchat and Pokemon provide users with a digital experience that enhances their real world. These apps have become immensely popular and are already being used by online retailers to enhance the customer shopping experience through virtual dressing rooms, e-commerce sites, and more.

Blockchain Technology

content The hype around blockchain technology shows no signs of stopping anytime soon, which means it’s only going to continue to grow in importance for marketers. Blockchain is the technology that powers cryptocurrencies like Bitcoin, but its uses go far beyond just digital currencies. This decentralized ledger system has implications for big data, e-commerce, and more. Blockchain technology is already being used for smart contracts, verifying digital identities, and more effectively managing big data.

The future of marketing is here, and it’s exciting. But the future isn’t just about what’s new; it’s also about how you use technology to improve your digital strategy today. If you want help taking advantage of these five technologies, let us know! We’re happy to work with your team to develop a plan that makes sense for your business goals and budget. What are some other things that excite you in this article? Please share it in the comments below.…

2018-06-06

Social Media Marketing Plan Effective StepSocial Media Marketing Plan Effective Step

Marion Hawn 0 Comment

Currently, social media has been the best marketing strategy for businesses of all sizes; however, the management of the strategy matters a lot. When you are starting or already running a business, you need to manage your business plan and know the reasons why you should use social media. Otherwise, you will be wasting your time if you cannot manage your social media skills.

The following are some of the best steps for an effective social media marketing plan.

Audit Your Current Social Media Presence

laptops on the table

When you come up with a social media marketing plan, it is important to take a quick look at where you are currently. You need to know which networks you are active on and if they are maximally optimized.

After you evaluate your current situation on social media, you need to know which network is currently having the best value in marketing and the kind of competition available. In other words, you need a deep analysis of social media content, SEO and the web structure so that you know where to begin.

Document Who Your Ideal Customer

When you try the social media marketing, you will want to be specific so that you do not make mistakes. You will want to identify the potential customers and the right network to use to connect with them.

You need to understand the customers so well so that you can figure out the how your product will fit them. The wrong audience will fail your business; therefore, you need to ensure you identify the exact customers to your brands.

Make Your Social Media Goals

It is important to have a statement of your mission on social media to drive your future actions. You need to highlight your plans and goals when you decide to use social media marketing.

On the other hand, the statement of your goals should be clear on how you will use social media to increase the presence of your products on different networks. You need to know your ideal customers when you are creating the statement of your goals.

Invest in a Social Media Management Tool

You need to identify the best management tool to increase your productivity of social media. When it comes to social media marketing, you need to know the right tools or else, and you will face constant burnout. The social media management tools will help you in scheduling your activities ahead of time.

Must Track, Analyze and Optimize

marketing plan

Becoming successful on social media is the most important thing in business. As a potential social marketer, you have to track your basic results and analyze it to know if you are making the right progress on social media. You also need to know the best tweaks that you can optimize to make your business on the competitive and successful.…